L´Alfas, which in Arabic means "fertile earth", was a gift from the Baron of Polop. This place has a long history with inhabitants and visitors from many cultures. An archaeological find at Albir Beach, has proven that the Romans had occupied this area. In the 13th century Jaime I conquered the town. The town centre was originally set some distance inland to avoid attacks by Barbary Coast pirates.
Its population grew significantly in the 17th century and in 1786 the local people planted a large pine tree in the middle of the market place to symbolize a claim for independence from Polop. From this we get the name L´Alfas Del Pi. This was finally gained in 1836 when the town was declared an independent municipality with its own identity and administration.
(L'Alfás del Pi means "Alfas from the pine" (Pine is Pino in Spanish.)

Grapes, olives, oranges, lemons, almonds, figs and locust have been used by the farmers to make their living for hundreds of years. In addition there was income from the ochre mines in Sierra Gelada. In the beginning of the 20th century the vineyards were devastated by grape lice, but today the wines "Vinos de Mendoza" are produced and bottled in this area.

Immigration to America and to North Africa was a direct result of damage done by the grape lice, but this tendency changed in the 1960´s when the tourist industry, which has been a great success, first started.

Today the area around L´Alfas Del Pi, which occupies an area of about 19 km2, has about 19000 inhabitants of which about half are from other countries. In addition there are many tourist that visit here each year. The good climate and beautiful landscape make it a very attractive area. There are many culture arrangements as well, i.e. an annual film festival is held every summer where famous actors come to add splendor. On the promenade some of the famous have had their names engraved in the rock.
 

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